Email marketing, given the development of technology throughout society, has become significantly influential in sending marketing messages to targeted audiences. As an essential tool for modern day business, the dominant realm of digital marketing has since shifted towards email newsletter. By sending out a mass newsletter to consumers, companies educate clients and keep them in the loop for any new business models, innovation, sales, etc. In doing so, this simultaneously provides businesses with a stream of communication to the clients which otherwise would not be maintained.
Arguably the biggest positivity coming from email marketing hinges on just how cheap it is — companies need not invest in postage costs, ink, paper, printing or any other of the costs of physical mailing. Similarly, many have recently argued that the environment serves to gain from this transition as well, with a massive reduction in paper usage internationally.
With email marketing, the expansion of business networks is endless. Generally speaking, the marketing sent from companies allows for the recipient to subscribe (and unsubscribe, if desired) to the future communications. In presenting this possibility, consumers feel as though they maintain the control over the relationship of marketing being distributed by the business to them — the ability to choose whether or not they would like to receive any future communication creates a sense of comfort.
The use of email marketing will allow for companies to get their brand out there effectively and efficiently, improving the brand recognition. With the continuation of contact throughout the weeks and months, consumers will maintain a recognition for the logo, brand name, and other aspects of business; thus, creating a subconscious relationship and connection. Email marketing, given the expansion and development of technology throughout the world, has become imperative in formulating a successful business operating both online and in person.